Bitfinex Website Rebrand

We’re pleased to announce that the Bitfinex website has been rebranded to reflect our unique positioning in the market as The Original Bitcoin Exchange, underpinned by a resolutely Bitcoin-first strategy and a mission to provide the best liquidity, technology and trading tools to our customers.

The new website features cleaner navigation, which makes it easier to find the pages you want quickly. This will give you a cleaner, faster, and more intuitive experience.

Our philosophy at Bitfinex has always been to advance Bitcoin as the ultimate tool to deliver financial freedom, and provide the trading environment to ensure our customers can succeed and stay in control in any market conditions. We are proud of our legacy as one of the oldest crypto trading platforms that has experienced every market cycle, delivering through it all.

So while the look of our website has changed, everything you rely on remains exactly where you need it—only now, it’s faster to find, easier to explore, and built for the future.

You can learn more about our history and our market positioning here.

Bitfinex. The Original Bitcoin Exchange.