Big Mass Adoption is an ongoing narrative theme in the Web3 field, and its core goal is to migrate the huge user base accumulated by the Web2 platform to the Web3 ecosystem. Every project that promotes the mass adoption narrative will become and should become the focus of the entire market.
Because of this, Mass Adoption will become one of the ultimate goals of many Web3 products, especially Web3 social products that pay special attention to user participation. So, when a project takes the path of Mass Adoption, what trends will emerge? What features are worthy of learning and reference from other projects?
To this end, we have selected UXLINK and NOTCOIN, two popular top projects in Crypto social networking recently, and will conduct an in-depth analysis at the data level to explain, in order to achieve basic Mass Adoption, what requirements does the product need to meet at the data level? 
Take Notcoin as an example. It relies on the ton ecosystem and telegram, the world's top social product with 900 million average monthly active users. It uses lightweight Tap-to-Earn for mining and viral spread, allowing many new users to enter Web3 through the Telegram entrance. Since its launch on January 1, 2024, Notcoin has become one of the channels with the highest popularity and user volume on Telegram. The community is extremely popular, with more than 30 million participants and more than 6 million Telegram groups, achieving great success. NOTCOIN has attracted tens of millions of users before its listing, and the number of active users has reached one million. On May 16, NOTCOIN was successfully listed on a number of top exchanges, and its current full circulation market value (FDV) has reached US$1.2 billion. Users participating in the project have generally achieved significant wealth growth. On the road to implementing Mass Adoption, UXLINK’s social platform and infrastructure UXLINK uses acquaintance social relations Link-to-Earn to establish a Web3 social network and organize users into acquaintance groups to serve users and developers at the same time. According to the UXLINK official website, UXLINK has more than 7 million registered users, covering 100,000 groups and reaching 8 million million users. From the current point of view, the product still has great growth potential at the level of relevant data. In the following content, we will start from the core fundamental data and conduct an in-depth comparative analysis of NOTCOIN and UXLINK. When conducting project comparisons, we faced the challenge of off-chain data sources being difficult to verify. Therefore, this analysis will focus on evaluating projects in two different areas from the perspective of on-chain data. NOTCOIN's on-chain data is mainly on the TON blockchain, while UXLINK's core data is concentrated in the Arbitrum/EVM ecosystem. According to the on-chain data of the TON blockchain, we observed that before the Token Generation Event (TGE), NOTCOIN had approximately 220,000 holders. Since its listing, the number of holders has grown steadily and currently exceeds 1 million. If the event analysis method is used for growth attribution, Notcoin’s core growth motivation comes more from various incentives after listing. According to information provided by Dune Analytics, UXLINK currently has more than 3 million on-chain point holders and approximately 1.4 million NFT holders. Public information shows that these NFT holders are high-value users who have accumulated more points on the chain within the UXLINK community, and are the only certificates for obtaining airdrops. Therefore, we can reasonably infer that before the listing of UXLINK, the number of its Token holders was about 1.4 million or more, exceeding the scale of NOTCOIN after the listing. The follow-up situation remains to be verified, but if UXLINK can continue to find relevant growth drivers to maintain the same growth rate, it is not difficult to imagine its huge development space. When analyzing NOTCOIN's active user data, we found that during the Token Generation Event (TGE) and the following 5 days, the number of active users was mainly between 300,000 and 500,000, and showed a gradual downward trend. For UXLINK, on-chain data shows that its daily active users have exceeded 500,000. Specifically, within the 24-hour, 7-day, and 30-day time frames, the number of active users was 574,000, 1 million, and 3.8 million respectively. These data show that UXLINK's user engagement remains at a high level on different time scales. It needs to be emphasized that the current growth momentum of data comes mostly from marketing and product attributes. If empowered by TGE events, there may be some bigger changes. The total supply of NOT tokens is 102,719,221,714. According to the distribution plan, 78% of the tokens will be distributed to miners participating in the Tap-to-Earn mining mechanism and Voucher holders. The remaining 22% will be reserved for future ecosystem funds and development funds to support the continued development of the project and the expansion of the ecosystem suite. The total supply of UXLINK tokens is set at 1,000,000,000 coins. Of this total amount, 65% of tokens will be distributed to community contributors and developers through mechanisms such as POW (Proof of Work), Link-to-Earn (Link-to-Earn), and Build-to-Earn (Build-to-Earn). The remaining 35% will be allocated to investors, team members and project development to ensure financial support for the project and motivation for the team. In the Web3 ecosystem, there are only a handful of projects that can gather more than 5 million users. Although the two projects we discussed are in different business areas, this limits the possibility of conducting in-depth business analysis. However, by comparing their on-chain data, we can still reveal the characteristics shared by projects that are successful in achieving madd adoption. These characteristics are not only crucial for assessing the current wealth effect of the project, but also have a profound impact on predicting future trends in the entire market. Therefore, we should continue to respect and closely monitor projects that are working to drive mass user adoption. Mass Adoption use case
On-chain data analysis
Angle of holders on the chain
From an active user’s perspective
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Looking at the distribution of Tokens